Nation branding and consolidation of the nation through the example of Kyrgyzstan

Abstract

This senior thesis aims to research other possible functions of nation branding, by putting it to the framework of nation building process, in particularly in the area of consolidation of the nation. The research will be looked through and applied to the case of Kyrgyzstan which has consolidation problems. Therefore, the research question of this senior thesis is: “Can nation branding help Kyrgyzstan to solve problems in consolidating the nation?”