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Title: Marketing Strategy for Continuing Education Center of American University of Central Asia
Authors: Yusupov, Marat
Keywords: marketing
financial objectives
continuing education
professional development
Issue Date: 2007
Abstract: Because of increased number of educational institutions, specials courses, and schools, marketing has become an important and essential activity for many nonprofit institutions to attract more students. The marketing of higher education attracts more and more emphasize and attention. At a present time each University or School almost fights for every new potential student. To achieve high results at this battle, the Institutions should use new tools of marketing, recruitment and other methodological processes.
Appears in Collections:Master Business Administration

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