Marketing Strategy for Continuing Education Center of American University of Central Asia

Abstract

Because of increased number of educational institutions, specials courses, and schools, marketing has become an important and essential activity for many nonprofit institutions to attract more students. The marketing of higher education attracts more and more emphasize and attention. At a present time each University or School almost fights for every new potential student. To achieve high results at this battle, the Institutions should use new tools of marketing, recruitment and other methodological processes.